WORLD-FAMOUS LAS VEGAS COMEDIAN CARROT TOP TO HOST ROAST OF THE 2009 NASCAR CHAMPION AT LVMS DEC. 2

LAS VEGAS – World-famous comedian Carrot Top will be on hand to host and roast at the inaugural Chasers for Charity Fanfest at Las Vegas Motor Speedway.

The Las Vegas performer, who is one of America’s most well-known comedians, will join the Chase for the Sprint Cup drivers as they get the opportunity to take their best comedic shots at the 2009 NASCAR Sprint Cup Series champion on Wednesday, Dec. 2 in the Blackjack Club at LVMS.

Carrot Top, who is currently headlining at the Luxor Hotel and Casino in Las Vegas, is an avid race fan and a familiar figure at NASCAR races and Las Vegas Motor Speedway. The award-winning comedy of Carrot Top, who has also been titled “Entertainer of the Year!” and “Comedian of the Year,” by various Las Vegas publications keeps his audiences in stitches as he unpacks trunk loads of crazy props and wacky inventions.

Tickets for the roast are available by making a $250 tax-deductible donation to Speedway Children’s Charities. Tickets can be obtained at www.lvms.com or by calling the speedway at 1-800-644-4444. A reception for roast attendees and a brief appearance by the Chase drivers will precede the roast.

The roast is just one part of the Chasers for Charity Fanfest. The fanfest, which is free to all fans of all ages, will begin at 10 a.m. Dec. 2 in the Neon Garage in the speedway’s infield. It will feature live music, displays of the Chase drivers’ cars, a question and answer session with NASCAR legend Dale Jarrett hosted by ESPN’s Jamie Little, an autograph session with Miss Sprint Cup, high-speed rides by the Richard Petty Driving Experience and much more.

To purchase tickets to the roast or for more information, please log on to www.lvms.com or call 1-800-644-4444.

RICHARD PETTY TO AWARD THE NEXT 'KING'S CUP' TROPHY IN LAS VEGAS

First event of its kind at Las Vegas Motor Speedway will include stock-car, autocross and karting competition

Las Vegas, NV. November 2, 2009 - Richard Petty Driving Experience (RPDE) has announced it will hold its next 'King's Cup' competition at Las Vegas Motor Speedway on December 3rd, 2009, during NASCAR Champions Week. 'The King' himself, Richard Petty, will be attending the day's events and will personally award the King's Cup trophy to the day's overall winner.

This head-to-head challenge is open to eligible fans ages 18 and older and will include timed competitions in NASCAR-style stock cars, street cars and high performance go-karts.

RPDE held the inaugural King's Cup at Walt Disney World® Speedway (WDWS) in August, attracting competitors from as far away as Ireland and Australia to compete in the day's events. Mike Bartelli, Chief Marketing Officer of RPDE, saw an obvious opportunity to bring the unique offering to Las Vegas during NASCAR Champions Week. "While there is certainly no lack of things for residents or visitors to do in Vegas, we thought some of the NASCAR enthusiasts among them might be up for a little competition," Bartelli said. "And there is no better way for a fan to get his racing fix that week than to compete in the Las Vegas King's Cup."

The competition, itself, will combine RPDE's Rookie Experience where participants drive solo in a 600 horsepower stock car for eight high-speed laps around the 1.5 - mile track, a street car challenge on an autocross course and head-to-head racing against fellow participants in high performance karts - all for the chance to win the prized trophy. 7-time NASCAR champion Richard Petty will personally present the King's Cup to the overall winner at the closing ceremony. In addition to the races, the day's events will include a high speed ride-along with an RPDE driving instructor for three exhilarating laps, as well as lunch on-site at the track.

The King's Cup challenge will take place on Thursday, December 3rd at Las Vegas Motor Speedway. Entry cost is $899 for the general public and $599 for RPDE's Experience Rewards members. Nevada residents will receive 20% off the $899 registration fee by mentioning promo code NV20. Complete registration details can be found here or by calling 1.800.BE.PETTY (1.800.237.3889).

RICHARD PETTY DRIVING EXPERIENCE AND DAYTONA INTERNATIONAL SPEEDWAY EXTEND EXCLUSIVE PARTNERSHIP

(Daytona Beach, FL) October 30, 2009 - Richard Petty Driving Experience (RPDE) announced today an extension of its designation as the exclusive provider of stock car rides and drives at "The World Center of Racing", Daytona International Speedway (DIS).

This status, which RPDE has held since 1997, will continue through 2012.

"We're proud that DAYTONA has, again, selected us to be its exclusive partner," said Brian Flynn, CEO of RPDE. "Since we were first given the opportunity to prove our model would work there, DIS has been the premier offering in our system. The feedback we receive from our customers after a DAYTONA experience is like nowhere else we go."

“We’re thrilled to be able to continue our relationship with RPDE,” Daytona International Speedway President Robin Braig said. “Daytona International Speedway is NASCAR’s hallowed ground and RPDE gives race fans the once-in-a-lifetime opportunity to experience the thrills and sensations of the legendary 2.5-mile tri-oval and its daunting 31-degree high banks.”

RPDE offers a variety of experiences at DIS, some of which enable drivers to challenge the track's legendary high banks at speeds of up to 160mph. Ride-along's with RPDE's professional instructors can top 170mph.

DAYTONA driving experiences and ride-a-longs are offered throughout the year. Available dates and times can be found clicking here or by calling 1-800-BEPETTY (1-800-237-3889)

RICHARD PETTY DRIVING EXPERIENCE AND DAYTONA INTERNATIONAL SPEEDWAY OFFER PROGRAM WITH “THE KING”

Richard Petty to Host Drivers at the Track Where His Legend Was Made

DAYTONA BEACH, FL. October 5, 2009 – Imagine yourself behind the wheel of a 600hp NASCAR-style stock car. Now, imagine that stock car on the legendary high banks of Daytona International Speedway, The "World Center of Racing”, at speeds of up to 160mph. And then imagine this happening in the presence of NASCAR’s all-time winningest driver and 10-time DAYTONA® champion “The King”, Richard Petty.

On December 14th, 2009 Richard Petty Driving Experience (RPDE), the world leader in stock car driving and riding experiences, and Daytona International Speedway (DIS) will make this dream a reality for 12 drivers. This select group will take the wheel of an authentic NASCAR-style stock car for 50 high-speed laps around the famed 2.5 mile superspeedway over the course of six adrenaline-filled driving sessions.

As if that weren’t thrilling enough, participants will also be given an intimate, once-in-a-lifetime tour of the “Tribute To The King” exhibit at the DAYTONA 500 Experience® led by Mr. Petty, himself.

“DAYTONA holds great memories for me and I always enjoy returning there”, said Petty. “And, while it’s always cool to see the thrill people get from driving our cars, it’s extra special at this race track. I know this lucky group is going to love it.” “Daytona International Speedway and Richard Petty share a storied history,” Track President Robin Braig said. “This unique opportunity to rub elbows with the Speedway’s all-time Daytona 500 champion and drive on our legendary race track at the same time is taking the race experience to new heights.”

The “VIP Experience at Daytona” is available for $6,500.00 per participant. RPDE “Experience Rewards” members will receive a $500.00 discount. For more information or to register for the event, call 1-800-BE-PETTY or click here. The VIP Program will be held on Monday, December 14th, 2009 and is limited to twelve participants.

RICHARD PETTY DRIVING EXPERIENCE AND NASCAR EXTEND PARTNERSHIP

Iconic Brands to Continue Relationship thru 2012

CONCORD, NC. September 22, 2009 – Few names are more intertwined than Petty and NASCAR. Fewer, still, have been as connected in the public consciousness for more than 50 years.

With the announcement that Richard Petty Driving Experience (RPDE) and NASCAR have extended the term of their licensing agreement thru 2012, these iconic brands will continue to offer fans the opportunity to get inside of a Petty race car for the very best in “Authentic NASCAR Entertainment.”

On the race track and off, Richard Petty – “The King” – has been the very embodiment of the sport’s finest attributes. With 200 wins in NASCAR’s Cup series - a record that will likely never be broken - seven Cup Championships and seven Daytona 500 victories, Petty has accomplished more than any other driver in NASCAR history.

He’s had many successful ventures out of the car as well; none more so than Richard Petty Driving Experience (RPDE). Founded in 1994, RPDE pioneered the idea that the average motorsports enthusiast, with proper instruction and provisions for safety, should be able to get behind the wheel of a race car at some of the country’s premier tracks and drive faster than he or she ever dreamed.

Today, RPDE operates upwards of 1,000 track days annually at more than 20 premier speedways.

Petty, who is actively involved as an owner of the Driving Experience, both in the boardroom and at the racetrack said; “We’re all about giving folks the chance to feel a little bit of what I got from NASCAR racing for more than 30 years. And knowing that NASCAR continues to be part of this deal with us, is very important to me. ”

“We’re delighted to extend our relationship with Richard Petty Driving Experience as a memorable and realistic way to engage our fans,” NASCAR Chairman and CEO Brian France. “To continue our strong relationship with the legendary Richard Petty, who remains an icon in our sport, is important to our fans and NASCAR.”

PIKES PEAK INTERNATIONAL RACEWAY PARTNERS WITH RICHARD PETTY DRIVING EXPERIENCE

FOUNTAIN, Co, Sept. 23, 2009 – Richard Petty Driving Experience (RPDE), the world leader in stock car riding and driving experiences, and Pikes Peak International Raceway (PPIR) announced today a new venture that establishes a presence for RPDE at PPIR, bringing to the Colorado Springs area a giant in motorsports entertainment and fueling the recent reemergence of PPIR as a prime destination for corporate events and motorsports enthusiasts.

Combining the experiential thrill factor of driving or riding 600-hp NASCAR-style stock cars at the famed raceway creates a new and energizing lure for the area’s annual six million business and leisure visitors that come from all over the world.

“Colorado is no stranger to us, and we know there is strong demand here and in the surrounding states for our brand of authentic NASCAR entertainment,” Brian Flynn, CEO, Richard Petty Driving Experience, said. “Partnering with PPIR provides us with a world-class motorsports venue that will allow us to meet that public demand. PPIR’s setting and facilities also give us the opportunity to expand our offerings year-round, especially with creative turnkey corporate events,” he said.

Pikes Peak International Raceway CEO John H. Molloy said, “Bringing the Richard Petty Driving Experience to PPIR is the next logical step for us, as we continue to transform the raceway into more of a participatory venue for motorsports. Our desire is to speed up the thrill factor at PPIR with new road courses and experiential motorsports activities and entertainment like Richard Petty Enterprises offers,” he said.

The inaugural NASCAR-style Driving and Ride-Along Experience runs November 17-21 at PPIR. Motorsports enthusiasts can reserve their spot at www.1800bePetty.com or www.ppir.com. Sessions are limited, so reservations will be on a first-come basis.

According to the Colorado Springs Convention and Visitors Bureau, high altitude motorsports entertainment strengthens the lure of the area to both the corporate and leisure visitor markets. “With Pikes Peak International Raceway, Colorado Springs has a great reputation for motorsport events. Having a driving experience for visitors provides one more reason to come to the Pikes Peak region,” said Terry Sullivan, the CVB President and CEO. “Experiencing the excitement of behind-the-wheel race car driving strengthens the attraction of Colorado Springs from surrounding states and makes a visit here more memorable,” he said.

LOWER AGE LIMIT FOR HIGH-SPEED THRILL RIDE

Great news for young racing fans! Richard Petty Driving Experience Ride-Along minimum age lowered from 16 to 14

ORLANDO, Fla., August 27, 2009 –At Richard Petty Driving Experience at Walt Disney World® Speedway, visitors can indulge in the heart pounding, high speed, fast action adventure made famous by racing legend Richard Petty. Until recently, participants had to be of at least driving age in order to enjoy any of the thrills at the Speedway, but younger fans may delight in the news that the minimum age requirement for the attraction’s Ride-Along experience has been lowered from 16 to 14.

The Ride-Along allows a participant to ride shot-gun in a two-seat NASCAR-style race car driven by one of RPDE’s professional instructors for a simulated Cup Qualifying Run of three exhilarating laps around the Speedway’s one-mile course. Reaching speeds of up to 145mph, it’s the fastest thrill ride on Disney property.

“Along with providing unparalleled motorsports thrills and unforgettable experiences, safety is our top priority at RPDE,” said Darren Reeves, the company’s southeastern regional manager. “Our drivers are highly skilled professionals who, in addition to their personal expertise, have gone through rigorous safety training within our organization. And to further ensure the utmost quality and safety, our fleet of cars rotate in a quality assurance program as well as daily inspections prior to runs.”

Indeed, the attraction’s safety record is impeccable across the 20+ tracks at which it operates nationwide, and that’s no small feat. Last year alone, RPDE offered over 1,000 track days and hosted more than 100,000 participants in its drive and ride programs. “We are extremely proud of our safety standards at RPDE,” said Reeves, “and we’re committed to continued success in providing authentic, safe and exciting racing experiences for fans and thrill seekers alike.”

Richard Petty Driving Experience at Walt Disney World Speedway is open year-round. Admission to the Disney theme parks is not required, parking is free at the speedway and Florida residents can receive a 15% discount on all regular program rides and drives (discount does not apply to the “Kings Cup” fan event). For Disney-goers who would also like to experience RPDE while at the parks, the speedway is within walking distance from the Magic Kingdom parking lot.

RICHARD PETTY TO AWARD 1ST ANNUAL 'KING'S CUP' IN ORLANDO

Inaugural fan event will include stock-car, autocross and karting competition at Walt Disney World® Speedway

ORLANDO, Fla., August 20, 2009 - Richard Petty Driving Experience (RPDE) has announced the first-ever 'King's Cup' competition to be held next month at the Walt Disney World® Speedway in Orlando. 'The King' himself, Richard Petty, will be attending the day's events and will personally award the King's Cup trophy to the day's overall winner.

This head-to-head challenge is open to eligible fans ages 18 and older and will include timed competitions in NASCAR-style stock cars, street cars and high performance go-karts.

RPDE Chief Marketing Officer Mike Bartelli believes the King's Cup is a perfect way to combine the fun and excitement of this NASCAR attraction with some friendly competition. "The very nature of RPDE brings out the competitive drive in all of us, not to mention a huge adrenalin rush. We thought it would be ideal to channel those elements into an organized head-to-head challenge, so we're really looking forward to hosting the first King's Cup here in Orlando."

The competition itself will combine RPDE's Rookie Experience where participants drive solo in a 600 horsepower stock car for eight high-speed laps around the one-mile track, a street car challenge on an autocross course and head-to-head racing against fellow participants in high performance karts - all for the chance to win the prized trophy. 7-time NASCAR champion Richard Petty will personally present the King's Cup to the overall winner at the closing ceremony. In addition to the races, the day's events will include a high speed ride-along with an RPDE driving instructor for three exhilarating laps, as well as lunch on-site at the track.

The King's Cup challenge will take place on Monday, September 14 at the Walt Disney World Speedway. Entry cost is $899 for the general public and $599 for RPDE's Experience Rewards members. Complete registration details can be found at here or by calling 1.800.BE.PETTY (1.800.237.3889). Richard Petty Driving Experience at Walt Disney World Speedway is open year-round. Admission to the Disney theme parks is not required, parking is free at the speedway and Florida residents can receive a 15% discount on all drives and rides. For Disney-goers who would also like to experience RPDE while at the parks, the speedway is within walking distance from the Magic Kingdom parking lot. Participants have the option of riding shot-gun in a two-seat NASCAR style race car driven by one of RPDE's professional instructors for a simulated Cup Qualifying Run, or take the wheel themselves and push it to the limit lap after exhilarating lap.

HOT LAPS WITH KASEY KAHNE!

CONCORD, NC, May 2009 –Richard Petty Motorsports and NASCAR Sprint Cup driver Kasey Kahne paid a visit to Richard Petty Driving Experience at Lowe’s Motor Speedway recently and gave hot laps to some very lucky contest winners.

Also on hand were Shannon Spake from ESPN, who was there filming for an upcoming pre-race feature on the network, and Kasey’s mom, Tammy Kahne who made the scene and for the first time ever rode shotgun with her son at 170mph! She says she will never be the same and has a whole new appreciation for what her son does for a living.

RICHARD PETTY DRIVING EXPERIENCE PROGRAM CHANGE GIVES GUESTS NEW EXPERIENCE

Smaller Classes, More One-On-One Time Offers Customers More Intimate Feel

CONCORD, NC, April 28, 2009 –Richard Petty Driving Experience (RPDE), the industry leader in motorsports entertainment is proud to announce a new format and structural change for the guest experience. These adjustments include more time dedicated to the on-track portion of the program and a decrease in size to select classes which will give guests a more personal and enhanced speedway experience.

“It’s all about giving the folks who come out to ride or drive with us an experience they will never forget,” said Richard Petty, the 7-time NASCAR Champion and winner of 7 Daytona 500’s. “And I think these changes will make a big difference to our returning guests as well as our new customers. We want everyone to really enjoy their time with us.”

Now in its 16th year, RPDE offers ride and drive experiences at more than 20 tracks nationwide. The driving session itinerary includes a short opening video followed by break-out sessions that cover instruction on the safety, mechanical and physical attributes of the race car. Guests then rotate on-track making laps behind the wheel of the 600hp NASCAR style stock cars provided by RPDE.

“We have always strived to deliver the best experience possible for our guests,” said Rick Fedrizzi, President of Richard Petty Driving Experience. “And we feel like adjusting the class sizes and giving participants a more intimate feel with our instructors will make it just that much better.”

RICHARD PETTY DRIVING EXPERIENCE INTRODUCES MEMBERSHIP PROGRAM

“Experience Rewards” Offers Pricing Incentives and Other Benefits

CONCORD, NC, March 16, 2009 – Richard Petty Driving Experience (RPDE) announced, today, the launch of its new membership program, entitled “Experience Rewards”, designed to incent past customers to a return visit to the track for more laps and added excitement.

Membership in the program is available, free of charge, for customers who have driven with RPDE in the last 5 years and to all new customers who participate in a driving experience. Benefits include the opportunity for 12 months to participate in an unlimited number of Rookie Experience programs for just $199 - a savings of more than 50% - or to receive a discount of $199 on the Kings and Experience of a Lifetime programs. Members are also invited to bring along 3 friends who will each get a $50 discount off their driving program and, in turn, become members themselves.

“Experience Rewards” will be introduced in a personalized direct-mail piece being sent to 167,000 prior RPDE customers over the next two weeks.

“Many of our customers tell us they’d like to come back and drive again, but that the cost can make it challenging to do so,” said Rick Fedrizzi, President and COO at Richard Petty Driving Experience. “‘Experience Rewards’ is another way of saying ‘thank you’ for your business, we’d really like to see you again and make sure to bring your friends!”

The program also includes a benefit with RPDE’s popular high-speed Ride-Along program. Normally priced at $109 or more depending on the venue, Experience Reward members can now participate for just $79. Members will also receive 25% off select RPDE merchandise offered at the track. To get more information and to secure membership, simply call 1-800-BE-PETTY (1-800-237-3889) to enroll and book your Rookie today. More details can be found by visiting www.1800bepetty.com/experiencerewards.

“I am really excited that we will now offer our guests an incentive to come back and play race car driver with us”, says seven-time NASCAR Champion Richard Petty. “We have thought about doing something like this for a long time and I think the time could not be better to give back to the race fans that have come out and supported RPDE in the past few years. We know times are different and this is our way of saying ‘thanks’ for spending your hard earned money with us.”

WHELEN ENGINEERING COMPANY

CONCORD, NC, April 2009 – Richard Petty Driving Experience has teamed up with Whelen Engineering to fit RPDE instructor cars with 4” LED lighting system to increase safety, speed and fun. This is just one of many enhancements you will see with Richard Petty Driving Experience’s new program enhancements being introduced this month. More details to come.

RICHARD PETTY DRIVING EXPERIENCE IS PROUD TO ANNOUNCE XS POWER BATTERIES AS THEIR OFFICIAL BATTERY

CONCORD, NC, Feb. 2009 – After considerable research and testing, the XS Power Battery was chosen to best provide for our needs said Paul Corner, Director of Mechanical Operations for the Richard Petty Driving Experience. Our daily operations call for up to 30 engine starts daily as well as powering our on board DVD recorders. This places an extreme load on the battery and the XS Power product, with its high discharge and fast recovery rates as well as light weight and long life, make this product perfect for our operations.

We are looking forward to a long association with XS Power Batteries as we work together to develop this extremely high standard product.

LEGENDARY PETTY NAME CONTINUES AS NEWLY-FORMED RICHARD PETTY MOTORSPORTS

CONCORD, NC, Jan. 19, 2009 – NASCAR legend and seven-time Sprint Cup Series champion Richard Petty announced today that his recently merged race team, co-owned by Petty Holdings and Gillett Evernham Motorsports, will continue to carry on the storied Petty legacy in the form of Richard Petty Motorsports.

“This begins the next great chapter for the Petty name in NASCAR,” said the team’s namesake and co-owner Richard Petty. “It was very important to us, not only to see the Petty name out on the racetrack, but also to be competitive and get all of our cars back into victory lane and competing for Sprint Cup Series championships on a regular basis.”

Richard Petty Motorsports will field four Dodge entries in the 2009 NASCAR Sprint Cup season. Kasey Kahne will pilot the No. 9 Budweiser Dodge, Elliott Sadler the No. 19 Stanley Tools/Best Buy Dodge, Reed Sorenson the No. 43 Dodge, and AJ Allmendinger in the No. 44 Dodge.

“To bring the No. 43 and 44 together under the Richard Petty Motorsports banner means a lot to both me and my family,” said Petty. “And then to pair with the No. 9 and 19 and their history really shows the spirit of this partnership. We are bringing two winning organizations together to take a competitive step forward for many years to come.”

“This is a great day for everyone associated with our race team,” said team co-owner George Gillett, whose business interests also include ownership in the legendary Montreal Canadiens in the NHL and the English Premier League’s Liverpool FC soccer team.

“To continue Richard Petty’s legacy is without question the most important factor in this relationship. Our goal is to win not one championship as Richard Petty Motorsports, but to win multiple championships.”

Petty Enterprises was the most successful team in NASCAR history owning 268 Cup victories since 1949. Since spearheading Dodge’s return to NASCAR in 1999, Gillett Evernham Motorsports had recorded 15 victories and has consistently been one of the top performing teams in NASCAR.

Richard Petty Motorsports will operate out of the GEM race shops in Statesville, N.C. and engine shop in Concord, N.C.

RICHARD PETTY DRIVING EXPERIENCE ANNOUNCES 2009 TRACK DATES

CONCORD, NC, January 12, 2009 – Richard Petty Driving Experience (RPDE), the world’s leading provider of authentic stock car entertainment, announced its 2009 schedule today.

The schedule features nearly 900 dates throughout the year, across twenty-four of the nation’s premier race tracks, including “The World Center of Racing” Daytona International Speedway and legendary Indianapolis Motor Speedway.

“We’re really excited about everything we have planned for 2009”, said CEO Brian Flynn. “We’ve got several program innovations rolling out this year that we’re confident our customers will be really enthusiastic about, but it all starts with locking down the dates.”

In 2008, RPDE hosted over 100,000 participants in its stock car driving and riding programs.

Complete schedule and availability can be found at www.1800bepetty.com.

Separately, Flynn addressed questions regarding last week’s announcement that Gillett Evernham Motorsports and Petty Holdings would be forming a new race team and whether this would have any impact on RPDE:

“All of us at RPDE know, as well as anyone, how badly ‘The King’ wants to get back in victory lane and this partnership will help him do just that,” said Flynn.

“RPDE was not part of the team transaction and remains independently owned by Richard Petty and Petty Holdings.”

About Richard Petty Driving Experience- Richard Petty Driving Experience, a motorsports entertainment and automotive services company headquartered in Concord, N.C., produces and facilitates NASCAR-style stock car drive and ride-along experiences, auto manufacturer ride and drive programs, safe driving programs, mobile marketing events and production services to the film industry. The company has permanent facilities in Las Vegas, Atlanta, Walt Disney World, Concord and Chicago. For more information, call 1-800-BE-PETTY or visit www.1800bepetty.com.

PETTY HOLDINGS & GILLETT EVERNHAM MOTORSPORTS ANNOUNCE AGREEMENT IN PRINCIPLE TO FORM NEW TEAM

Richard Petty Driving Experience to remain independent entity

CONCORD, NC, January 9, 2009 – Gillett Evernham Motorsports (GEM) and Petty Holdings announced today an agreement in principle to form a new NASCAR Sprint Cup team co-owned by Richard Petty, Petty Holdings, owned by majority shareholder Boston Ventures, and Gillett Evernham Motorsports.

The team will field four Dodge entries in the 2009 NASCAR Sprint Cup season. Details of the transaction are expected once the deal is closed. Petty and GEM officials anticipate a final agreement by the end of January.

Petty, a seven-time champion and owner of 200 Cup victories, said the new team secures the famed No. 43’s presence in NASCAR for years to come.

“I want to get back to winning and together we will bring the resources, technology and infrastructure to do that,” said Petty.

“This was a big decision for us but it’s something we really wanted to do. We hope everyone in the sport embraces what (GEM Co-owner) George (Gillett) and I are doing. Nothing is going to change for me. I’m going to be at the track every weekend and really involved with the teams and drivers back at the shop. We are very happy. George and I have a lot of work to do, but we have a plan and we’ll be ready for Daytona.”

Petty Enterprises is the winningest team in NASCAR history owning 268 Cup victories since 1949. Gillett said it is a privilege to help write a new chapter in the Petty family history.

“To join with Richard Petty and Petty Holdings is such an honor for me and my family,” said Gillett whose business interests also include ownership in the legendary Montreal Canadiens in the NHL and the English Premier League’s Liverpool FC soccer team.

“Richard and I have gotten to know each other well over the last few years and both of us believe we have formed something that NASCAR fans will support. We plan to keep the Petty name in the forefront of NASCAR. We ask that all of the King’s fans join with us. Our goal is to get the cowboy hat and sunglasses back in victory lane.”

GEM has its own role in the history of NASCAR.

Ray Evernham, named by the media as the sport’s greatest crew chief of all time in 2006, created Evernham Motorsports in 1999 spearheading Dodge’s return to NASCAR. In 2007, Evernham partnered with Gillett to form GEM. The organization owns 15 victories and has consistently been one of the top performing teams in NASCAR.

“A lot has changed over the years in NASCAR but success still boils down to that cat holding the steering wheel and how he conducts himself both in and out of the car,” said Petty. “I really want to help these guys with their driving and their careers.”

Notes:

• The new team plans to run a fourth Dodge in eight races in the 2009 season including the Budweiser Shootout with additional races contingent on sponsorship.

• Ray Evernham retains a minority ownership role with the new team.

• Richard Petty and Petty Holdings will continue to own and operate the Richard Petty Driving Experience as an independent entity.

• Key Petty employees Robbie Loomis, Dale Inman and Brian Moffitt will also have active roles with the new team.

• The new team will use the GEM race shops in Statesville, N.C. and engine shop in Concord, N.C.

• GEM and Petty sponsors will continue with the new organization.

Additional Quotes

Kasey Kahne – “This is pretty exciting stuff. I’ve gotten to know Richard over my five years working with Dodge and I look forward to being around him more. This is pretty awesome. The Gilletts have done a fantastic job of putting this together. I think you can see their commitment to winning. We could have kept on the same path, but they made a pretty bold statement that they are here to win.”

Tom Reddin, GEM CEO – “We now have the greatest driver of all time and champion crew chiefs partnered with the business prowess of the Gillett family. We have a rock solid foundation for the future.”

David Zucker, CEO Petty Holdings – “Petty Holdings is thrilled with this partnership. This is two organizations coming together with one objective in mind – winning.”

Barry Baker, managing director of Boston Ventures and chairman of Petty Holdings – “We are excited about this transaction and believe it will continue to keep the Petty name at the forefront of motorsports for decades to come.”

THE 2008 MEINEKE CAR CARE BOWL TEAMS TAKE HIGH-SPEED RIDE-ALONGS WITH RICHARD PETTY DRIVING EXPERIENCE

Who: UNC Tarheels and West Virginia Mountaineers
What: Rides at LMS with RPDE in prep for game on Saturday
When: Tuesday, December 23, 2008
Where: Lowe's Motor Speedway

CONCORD, NC, December 23, 2008 – Team members from the University of North Carolina (UNC) and West Virginia (WVU) were treated to some high-speed thrills at Lowe’s Motor Speedway courtesy of Richard Petty Driving Experience. The two teams are in Charlotte, NC for the Meineke Car Care Bowl and took time out from practice for some hot laps at the track.

"When we were coming down to Charlotte, we saw 'NASCAR Ride-Along' (on the itinerary) and we were thinking, 'Oh whatever,” said senior WVU offensive tackle Ryan Stanchek. "I think it was a big hit with everybody. It really was a pretty neat experience." Stanchek says riding shotgun on the track is an experience he will never forget. I think he said he went up to 170 or 180, to imagine them going 20 to 30 miles an hour faster is unbelievable."

UNC senior linebacker Mark Paschal agreed. “This is a really cool deal for us to have an opportunity to make laps around this huge place. NASCAR is really big around here but I am not sure all the guys realize what the deal is really like.” Paschal, who went to high school in the Charlotte area should know. “After doing this today, I think my team has a whole new appreciation for what the guys in NASCAR do every week.”

Former NASCAR driver and current ESPN analyst Dale Jarrett was on hand to offer insight and encouragement. “This is something the kids will probably never forget and it’s really cool for the guys to ride around here at top speed and have some fun,” said Jarrett, who admittedly is a big Tarheel fan. “Deals like this will get more people exposed to our sport and help the fan base grow for sure.”

The two head coaches went head-to-head in a tire changing challenge that took place in Victory Lane and UNC’s Butch Davis just edged out Bill Stewart from WVU – the clock read Davis 17.12, Stewart 17.24.

This marks the 6th straight year that RPDE has hosted the teams at the speedway.

PGA TOUR PLAYERS TRY LONG DRIVE AT RICHARD PETTY DRIVING EXPERIENCE

Ryder Cup Team Member Boo Weekley and Woody Austin Make Laps at WDW Speedway in Orlando

LAKE BUENA VISITA, FL, November 4, 2008 - A couple of PGA Tour players traded in their 'driver' for a drive of their own at the Walt Disney World Speedway this week while in Orlando for the Children's Miracle Network Classic tournament being held at the Palm and Magnolia courses at Walt Disney World. Boo Weekley and Woody Austin, two of the biggest race fans on the golf circuit, took turns behind the wheel of authentic NASCAR-style stock cars at the 1-mile tri-oval Walt Disney World® Speedway.

'I know I could be home this week just relaxing and skip the golf but my wife and father-in-law wanted to drive here this week', says Boo Weekley, who served as Honorary Starter for the Sprint Cup race at Talladega last month. 'I got to do the Richard Petty Driving Experience in Charlotte back in May and just loved it so they wanted to get in on the action as well - and my son loves Disney so it's going to be a great week here. I really like NASCAR as you know and so does my family so this is the coolest thing to get a chance to drive these cars like this and play some golf.'

While this marks just the second time Weekley has been to Richard Petty Driving Experience, this adventure marks the 5th time Austin has been behind the wheel with RPDE. 'I try to take advantage to drive on any Tuesday we have a tournament and RPDE is near by. I had a chance to drive in Vegas just two weeks ago and that just scratched the itch so I had to get some more this week here at Disney,' remarked Austin in between driving sessions. 'This track is a thrill to drive because you are always on the wheel and turning the car and is quite different than the Vegas speedway so it's kind of cool to experience both within a few weeks.'

Richard Petty Driving Experience offers its unique experiences at more than 20 tracks nationwide including Atlanta, Bristol, Charlotte, Chicago, Daytona, Indianapolis, Las Vegas, Talladega and year-round at the Walt Disney World Speedway in Orlando.

BOSTON VENTURES TEAMS WITH PETTY ENTERPRISES

Significant Investment By Leading Private Equity Firm To Support Growth Of Auto Racingís Most Recognized Brand; Experienced Executive David Zucker Named CEO

BOSTON, & CHARLOTTE, NC, June 11, 2008 Boston Ventures, a leading middle market private equity firm that invests in the entertainment, media, information and publishing, and communications sectors, announced today it has made a significant investment in Petty Enterprises and the Richard Petty Driving Experience. Together, Richard Petty and Boston Ventures are partnering to continue the growth of the most successful and recognized name in NASCAR racing history.

The iconic Richard Petty name is the most recognized brand in the automotive racing world and this marks the first time since Lee Petty formed the organization in 1948 that an outside firm has invested in the legendary race team. Petty Enterprises operates two outstanding properties: The Richard Petty Driving Experience, a unique program that offers fans the opportunity to get behind the wheel or to ride-along with a professional in a NASCAR style stock car at speeds up to 165 MPH; and two NASCAR race teams – the legendary #43 race car driven by former NASCAR champion Bobby Labonte, and the #45 race team that features driver Kyle Petty, grandson of company founder Lee Petty and the son of Richard Petty.

Boston Ventures will provide growth capital and management support to enhance all aspects of the company, including investing in the necessary resources and initiatives to improve the performance of the race team and to grow the Driving Experience in its core and ancillary businesses.

Richard Petty, a seven-time NASCAR champion known in the NASCAR world as “The King” and who has received the Medal of Freedom, will become Chairman Emeritus at the completion of the transaction. Commenting on the new partnership with Boston Ventures, he said, “My family has been involved in racing for nearly 60 years and we want future generations of racing fans to enjoy the sport as much as we do. One way I can help do that is to make sure our organization continues to be successful. With the help of my new team at Boston Ventures, we will build on four generations of family tradition and get back to Victory Lane on the racetrack.”

To lead the development and implementation of the company’s strategic growth plan, David F. Zucker has joined as CEO. Mr. Zucker has extensive experience with sports related entities and is a passionate NASCAR fan who helped develop motorsports strategy as Executive Vice President at ESPN. He is a seasoned executive who has served as CEO of public and private companies, most recently as President and CEO of Midway Games, Inc. Prior to that he was President and CEO of Playboy Enterprises. He also served for over a decade in senior executive capacities with The Walt Disney Company, including ESPN International which he led as Managing Director, and ESPN where he oversaw programming.

Barry Baker, a Boston Ventures Managing Director, will become Chairman of the company upon completion of the transaction which is expected to occur in the second quarter of 2008. He brings more than 30 years of industry and operating experience to the firm. Prior to joining Boston Ventures, Mr. Baker was President and Chief Operating Officer of USA Networks, Inc. “Richard Petty helped establish the modern NASCAR circuit and is very devoted to his family, racing, and to his business. We understand his desire to grow the franchise he and his family created so it can continue to be successful for many years to come and we will work with our new partners to achieve that goal.”

The Petty Enterprises transaction is another example of a long series of investments by Boston Ventures designed to support the growth of highly-recognized, family owned businesses. During its 25-year history, Boston Ventures has completed a number of transactions that required the ability to strike a delicate balance to transfer ownership of a family controlled entity and successfully position it for greater success. Over the years, Boston Ventures has helped transition such well-known brand name companies as Motown Record Company, Six Flags Entertainment Corporation, Billboard Magazine Group, National Enquirer, and Panavision to achieve superior levels of growth.

Andrew C. Davis, Managing Director of Boston Ventures, who will also serve on the Petty Enterprises Board of Directors, said, “This investment is consistent with Boston Ventures’ strategy of investing in highly recognizable media and entertainment franchises and partnering with families who are looking to transition their company to the next level. We look forward to working with the entire Petty team to help bring the #43 and #45 cars back to Victory Lane where they belong and to invest in and grow the Richard Petty Driving Experience which has tremendous potential.”

Mr. Zucker, said, “As a devoted NASCAR fan, an opportunity to help build a name brand organization like Petty Enterprises comes along only once in a great while. I am pleased to be entrusted with this outstanding company with such a rich history and I look forward to working with everyone to lead us to greater prosperity.”

About Boston Ventures
Boston Ventures is one of the oldest and most experienced media and communications focused private equity firms in North America. Since its founding in 1983, the firm has invested nearly $2.5 billion in over 70 companies, actively targeting investments in the media, information and publishing, entertainment, and communications industries. For more information, please visit www.bostonventures.com.

PGA TOUR PLAYERS TRADE IN DRIVER FOR A DRIVE

Pros Make Laps with Richard Petty Driving Experience

Concord, NC, April 29, 2008 – Four of the world’s best golfers took time out of their weekly routine and traded in their drivers for a chance to drive race cars today at Lowe’s Motor Speedway as guests of the Richard Petty Driving Experience. PGA TOUR players Stuart Appleby, Woody Austin, Boo Weekley and Rory Sabbatini all took turns behind the wheel today in 600hp NASCAR style stock cars, making 18 laps around the 1.5- mile superspeedway.

"Getting to do this gives me a whole new appreciation for what those NASCAR boys do every week,” said Boo Weekley, who got to drive a replica Dale Earnhardt, Jr. car, quite a coincidence since Earnhardt is his favorite driver. “I can tell you I will never watch a race the same way. This Petty deal is just an incredible experience and I am so glad I did it.”

Although golf is not one his strong suits, Richard Petty has enormous respect for what the PGA Tour Players grind through every week as well. “These guys have to be so focused every week and the mental strain must be tremendous,” said the seven-time NASCAR Champion. “Although a mistake in NASCAR could mean real disaster with injuries and torn up race cars and a mistake for them just costs them a few strokes and some money, I really have an appreciation for the sport and how they battle the elements, the course and each other every week.”

“The two sports are so different but yet so similar with regards to hand eye coordination and the focus it takes to be successful,” says Woody Austin. “But as a NASCAR fan, I just can’t get enough of this speed thing and this is such a cool way for fans to see what the hype is all about.” For Austin, this trip marked his 5th time with Richard Petty Driving Experience and he is ready for more. “I really do have the proverbial need for speed and could see myself out here every day if I could.”

“This was my 2nd trip back with the folks here at Richard Petty Driving Experience and it was everything I remembered from the first time here,” said Stuart Appleby recalling his 1st trip to Charlotte four years ago. “The cars, the track, the people – it’s really such a big rush and I love it! I suppose I need to take it down a notch before I go to the golf course but it won’t be easy.”

CMS TEAMS UP WITH RICHARD PETTY DRIVING EXPERIENCE

Teachers take the wheel to study science and physics

Concord, N.C., April 17, 2008 – Richard Petty Driving Experience (RPDE) and Charlotte-Mecklenburg Schools will put teachers on the course at Lowe’s Motor Speedway on Monday, April 21 from 8:30 a.m. until noon. Fifteen CMS science teachers will take part in a series of exercises that include skid control, braking, crash avoidance and a tailgating simulation.

The partnership, based on the theme “Physics of Safe Driving,” is designed to teach students to be better drivers and encourage interest in the science and physics of automobiles.

“Students will see how driving is tied to physics concepts like forces and motion, friction and acceleration,” said Cindy Moss, director of Pre-K math and science instruction for CMS. “We hope the lessons will also make students think when they get behind the wheel.”

CMS will shoot video of the on-course lessons and teachers will gather data. The teachers will use the video and data to develop a curriculum unit that will match the North Carolina Standard Course of Study objectives for teaching high school physics and middle school science.

“I just think taking this angle with the program and putting a focus on math and science is really great,” said seven-time NASCAR Champion Richard Petty. “The teachers should come away with a cool way to mix studies with safe driving and make it a fun learning experience.”

Automobile accidents are the number one cause of death for Americans aged 16-25. The research-based Richard Petty Safe Driving Program teaches safe driving skills by taking participants through on-course experiences in a controlled environment. RPDE developed the program in partnership with Clemson University’s Automotive Safety Research Institute.

RICHARD PETTY DRIVING EXPERIENCE SIGNS LICENSING AGREEMENT WITH NASCAR

Concord, N.C. March 10, 2007 – The National Association for Stock Car Auto Racing (NASCAR) and Richard Petty Driving Experience (RPDE) announced today that the two organizations have agreed to a multi-year licensing agreement, formalizing a relationship that began 15 years ago with the initial development of RPDE.

While Richard Petty and NASCAR remain synonymous, the agreement cements a relationship that began more than 50 years ago when the Petty family first joined the sport. This new licensing agreement will allow Richard Petty Driving Experience to better align its business with NASCAR, its sponsors, business partners and 75 million fans.

“We formed the Driving Experience to let race fans see what professional drivers see on the track every weekend and get a feel for what the guys go through every week behind the wheel. At the same time we also do a good job of recreating the sights and sounds that make NASCAR the most exciting sport in the world,” said Richard Petty, the seven-time NASCAR NEXTEL Cup Champion. “By making our long relationship with NASCAR official we hope to reach more race fans while also exposing the sport to thousands of others in an attempt to help grow the sport for years to come.”

Each year over 130,000 race fans and enthusiasts feel the power of NASCAR through RPDE when they drive or ride-along at their favorite race track. The relationship between the two organizations will continue to give fans the opportunity to touch and feel the sport in a way no other professional sports entity offers. Richard Petty Driving Experience, through its licensing agreement with NASCAR, will become a greater brand extension of the sport by continuing to provide authentic NASCAR riding and driving experiences.

“There are two great must-do experiences in our sport,” said Mark Dyer, NASCAR’s vice president of licensing and consumer products. “First, of course, is going to a NASCAR race. Second is experiencing what it’s like to drive an authentic NASCAR NEXTEL Cup race car. The Richard Petty Driving Experience makes this unforgettable experience happen for thousands of people every year, and NASCAR is proud to be associated with this first-class organization.”

About NASCAR - The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America's premier sports. NASCAR is the No. 1 spectator sport – holding 17 of the top 20 attended sporting events in the U.S., the No. 2 rated regular-season sport on television with broadcasts in over 150 countries, and has 75 million fans. These fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three major national series (the NASCAR NEXTEL Cup Series, NASCAR Busch Series, and NASCAR Craftsman Truck Series), four regional series and one local grassroots series, as well as two international series. NASCAR sanctions 1,300 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City and Toronto.

About Richard Petty Driving Experience- Richard Petty Driving Experience, a motorsports entertainment and automotive services company headquartered in Concord, N.C., produces and facilitates NASCAR-style stock car drive and ride-along experiences, auto manufacturer ride and drive programs, safe driving programs, mobile marketing events and production services to the film industry. The company has permanent facilities in Las Vegas, Atlanta, Walt Disney World, Concord and Chicago. Richard Petty Driving Experience will operate more than 3,000 event days at over 25 locations nationwide in 2007. For more information, call 1-800-BE-PETTY or visit www.1800bepetty.com.