It began as the dream of one man; it was to become the fulfillment of a dream for
thousands. After more than a decade of operation, Richard Petty Driving Experience
has become the premiere motorsports entertainment company in the industry.
1987 - NASCAR Australian Champion Barry Graham started a company called NASTRAK
in Melbourne, Australia to identify potential race car drivers and teach them the
fundamentals of racing. The program was based on a "battle of the bands" type format,
with up and coming drivers being graded on their ability to hit marks on the track
while following an instructor. The top 25 drivers were invited to return in a qualifying
shootout at the Thunderdome, the Australian worldclass superspeedway. The program
was a remarkable success, and Graham knew he had come across something great.
1990 - Graham then decided to tap into the tremendous interest in stock car racing
in the United States with his good friend, 7-time NASCAR champion Richard Petty.
Over the next few years the program was reshaped to reflect what customers really
wanted; the experience of driving or riding in a stock car at some of the most famous
racing facilities in the U.S.
1994 - The company completed its transformation and became Richard Petty Driving
Experience (RPDE). With a handful of cars, a small shop and an office in Concord,
North Carolina, RPDE opened its first permanent location at what was then the Charlotte
Motor Speedway.
1995 - RPDE expanded and began offering its programs at Atlanta Motor Speedway.
1996 - Las Vegas Motor Speedway became the second permanent facility for RPDE and
the first driving experience of its kind west of the Mississippi.
1997 - Richard Petty Driving Experience opened its third permanent location at Walt
Disney World® Speedway in Orlando, Florida, the largest family tourism destination
in the U.S. RPDE also brought its programs to Daytona International Speedway for
the first time.
1998 - RPDE continued its expansion with trips to New Hampshire International Speedway,
Texas Motor Speedway and to the famed Indianapolis Motor Speedway for the first
time.
1999 - The overwhelming success of RPDE at this point led to the addition of Atlanta
Motor Speedway as its fourth permanent location, and the addition of these new tracks
on the schedule: Homestead-Miami Speedway, Richmond International Raceway, The Milwaukee
Mile, Gateway International Raceway, California Speedway and Bristol Motor Speedway.
2000 - RPDE added more dates and speedways to the roster including Phoenix International
Raceway, Nashville Speedway, Kentucky Speedway and Darlington Raceway.
2001 - The addition of tracks continues to grow with dates at Kansas Speedway, Chicagoland
Speedway, Michigan International Speedway and Talladega Superspeedway inserted into
the calendar.
2002 - RPDE made its inaugural visit to the newly built Nashville Superspeedway.
2003 - A Commercial and Film Division begins at RPDE. Cars, drivers, pit equipment
and a high-speed camera truck are part of the “One-Stop Shopping” available to the
production industry. RPDE has managed and executed commercials for clients such
as Visa, Tylenol, Duracell, General Motors, Lowe’s Home Improvement Warehouse, Federal
Express and others.
2004 - Added a permanent location at Chicagoland Speedway.
2005 - With safety as our primary concern, RPDE implements the use of HANS device
for both drivers and riders into the programs. RPDE now boasts over 100 racecars
in the national fleet and makes its first stop at Watkins Glen. A new High Performance
Karting program was also added.
2006 - RPDE debuts at the Martinsville Speedway and as the first event at the new
Iowa Speedway in Newton, IA.
2007- RPDE rolls out national safe driving program which initially operates in 5
cities.
2008-Boston Ventures, teams with Richard Petty Driving Experience and Petty Enterprises
to continue the growth of the most successful and recognized name in NASCAR racing
history.
Richard Petty Driving Experience looks forward to continuing its success as the
premier motorsports entertainment experience in the industry.