Drive your business with recognition only the king can deliver! Richard Petty Driving Experience can partner with your organization to create tailored promotions or sweepstakes guaranteed to build awareness, drive sales and provide a product that is second to none for the ultimate in-market activation.

Promotional Evaluation Criteria:

1. Minimum program buy of $15,000

2. A mix of deliverables below must be met to be considered for a promotional partnership with Richard Petty Driving Experience:

A. Advertising (Radio/TV/Print) and/or on-package exposure to include RPDE logo
a. Regional- Minimum ad buy of $50,000
b. National- Minimum ad buy of $200,000
c. On-Package Exposure- Minimum of 6 million impressions
d. Point-Of-Sale; RPDE will approve the right to use our logo for in-store POS

3. Database Name Acquisition- (minimum 3000 names) Entries from the campaign should be collected at the end of the promotional period and given to RPDE in a digital database format.

4. Direct mail campaign (minimum 5000 pieces) - promotional partner responsible for printing and mailing costs.

If your promotion meets the criteria, complete the Promotion Approval Request Form and fax it to the Marketing Department at 704-455-5595. Include as much detail as possible on the elements of the promotion as this will speed up the approval process.

If you do not meet the criteria, but feel that you have a mutually beneficial promotion, please forward your proposal to the fax number above along with an explanation of reason for exception to the criteria.

Please allow 2 to 4 weeks to complete the review and approval process.

- Download Richard Petty Driving Experience Promotion Approval Request Form here -